Who’s who: Olivia Otterness
Also known as “Liv”. I combine my 9+ years in marketing and live events to help create incredible experiences and campaigns that create impact. I do this through my company, Otterness Experiential, LLC.
There are 3 types of people I help with their business:
small business owners and brands looking to delegate some of their marketing and project management needs
event teams + experiential agencies for freelance support or specialized digital event tech expertise
festivals looking for comprehensive event marketing and social strategy and management
I’m Chicago based, but love to travel!
How I can support you
Offering my expertise and services on hourly and project-based initiatives, I support small business, festivals and agencies in the following 3 key areas:
marketing strategy + execution
You have customers or clients and you’re looking to share your message across key channels or make more sales. Here are a few offerings:
Social media strategy planning, community management, and execution across Facebook, Twitter, Instagram, TikTok
Email marketing development and copywriting
Market research and brand audits
Graphic and asset design development
Editorial calendar strategy development
Website audit and strategic planning
event Management + digital event strategy
For agencies and small businesses alike, I provide expertise in:
Pre-event planning of digital event technologies components (website, registration, mobile apps)
Creative ideation and concepting around theme, styling and more
Day-of coordination and on-site support
Platform vetting (ticketing, registration, event platforms and mobile apps)
Festival event production
strategic initiatives + project management
Leveraging experience in fast-paced agency environments, I’m experienced in jumping in, getting up to speed quickly and working on:
Project planning and task management for internal and external teams
Asset and content management
Systems audits and processes development
Analytics and metrics reporting